Key Concepts Of media Flashcards
0
Q
What is representation?
A
How people are portrayed in media texts, their clothes, accessories, body language
1
Q
What are institutions?
A
Institutions are the companies that produce media texts. The brand image of these institutions often determines the type of media texts they produce.
2
Q
What is the Audience?
A
Who a media text is designer for - define in terms of gender, class, lifestyle choice, age, interest, ect
3
Q
Language/form
A
What choice of colour, lighting, sound, editing, font, camera angles, focus, location and mise on scene is used in a media text.
4
Q
What is denotation?
A
Denotation refers to what an image actually shows and what is immediately apparent
5
Q
What is connotation?
A
Connotation refers to the meaning of an image.
