Key Concept 4: Cognitive Priming

Question 1

Priming

Answer 1

When you see something (a stimuli) and it affects your response to something else (later stimuli).

Positive priming - Stimulus that makes the response faster.
Negative priming - Stimulus that makes the response slower.

Question 2

Repetition priming

Answer 2

When the same concept or word is presented and you process it quicker the second time. For example, you hear a word during the day and then hear it later on. You notice and process the word more quickly the second time.

Question 3

Semantic priming

Answer 3

When 2 stimuli are different but have similar meanings. They process the second one more quickly because its meaning is similar to the first one. For example, if you are primed to think of dogs, you will be able to identify a picture of a wolf than a leopard because wolves and leopards belong to different categories, whereas dogs and wolves share a similar category.

Question 4

Associative priming

Answer 4

Two stimuli that are regularly associated together e.g. fish and chips.