Keating - Media Campaigns

Question 1

Method

Answer 1

Self report

Question 2

Participants

Answer 2

3278 Ps aged 15-49

3 Nigerian states.

Interviewed and questionnaire.

60% married.

Stratified random sampling used

Question 3

Procedure

Answer 3

Interviewed using questionnaire.
Questions included info about family planning, sexual activity and exposure to media campaigns

Asked about certain campaigns

Used 3 closed questions

Question 4

What are the 3 closed questions that were asked

Answer 4

1. Have you ever talked with a partner about ways to prevent viruses causing AIDS?
2. Can people reduce their chances of getting AIDS virus using a condom
3. Did you use a condom in your last sexual encounter

Question 5

Results

Answer 5

Exposure to media was high.
Those exposed: 2X likely to have discussed HIV/AIDS with partner

2x likely to know that condom use reduces the risk of HIV infection

Exposure to media campaigns had no effect on condom use during last sexual encounter

Question 6

what was concluded

Answer 6

VISION increased awareness and communication of HIV/AIDS. Increased knowledge had no effect on condom use. Different media reached diff people.

Practiced advise about how to obtain condoms should be included in future campaigns

Question 7

Aim

Answer 7

To assess the extent to which a mass media campaign (VISION) focusing on reproductive health and HIV/AIDS prevention resulted in increased awareness awareness and prevention of HIV/AIDS