Keating Et Al: Media

Question 1

Method?

Answer 1

Self-report: questionnaire about family planning, sexual activity and exposure to media campaigns

Question 2

3 closed questions?

Answer 2

1) talked to partner about ways to prevent HIV/AIDS?
2) condom reduce chance of AIDS?
3) condom last time u had sex?

Question 3

Results?

Answer 3

• those who were exposed to media 1.5 times more likely to have discussed HIV/AIDS
• twice as likely to know condom use reduces risk of HIV infection
• no effect on condom usage

Question 4

Conclusions?

Answer 4

• increased awareness+communication
• women= clinic based info
• men= radio info
• advise about where to find condoms should be given

Question 5

Pros and cons?

Answer 5

PROS:
•large sample= more reliable, higher population validity
•standardised=replicable, reliable
•high ecological validity

CONS:
•ethnocentric= cannot generalise to western culture
•closed q= less detail
•social desirability

Question 6

PPs?

Answer 6

3278 aged 15-49 from 3 Nigerian States, 60% married, stratified random

Question 7

Aim?

Answer 7

To access the extent to which a mass media campaign (VISION) focussing on reproductive health and HIV/AIDS prevention resulted in increase awareness and prevention.