Isle Of Arran Flashcards
1
Q
Previous rebranding slogan
A
‘Scotland in miniature’
2
Q
Key stakeholders
A
Whisky distillery at Lochranza and the Auchrannie spa hotel, funding from government agency Scottish Tourism
3
Q
What was the benchmark tourist number
A
5000 extra tourists per year
4
Q
what image of Arran was promoted through the campaign
A
A short-stay premium destination boasting luxury establishments at the Auchrannie and Lochanza
5
Q
Slogan of visit arran campaign
A
‘Island time in no time’
6
Q
By how much did tourists spending grew between 2006 and 2010
A
27-35 billion pounds
7
Q
What was the effects on tourist numbers
A
Tourist numbers rose by 5000, and increased further in 2015
