ISI and NSI Flashcards
1
Q
what is nsi
A
conformity that says we agree with the opinion of the majority as we want to be accepted even if it goes against their true beliefs which may lead to compliance
2
Q
what is isi
A
explanation of conformity says we agree with the opinion of the majority as we believe it is correct- we want to be correct as well. may lead to internalization
3
Q
who discovered this
A
Kelman (1958)
4
Q
what did he do
A
Excellent experiment [NSI / ISI] – Proposed three levels of social influence: compliance (NSI), identification, and internalization (ISI). His work explains why people conform in different situations and to varying degrees.
