introduction to marketing

Question 1

define marketing

Answer 1

process of planning and executing conception pricing and promotion.
distribution of ideas for a good or service to satisfy objectives.

Question 2

define market share

Answer 2

how much value and power a firm has in comparison to the whole industry.
the portion of a market controlled by a company

Question 3

how to calc market share

Answer 3

( firms sales / total market sales ) X 100
= volume or value (units or SR).

Question 4

define market growth

Answer 4

the % change a company has over a period of time.
% change in market size for a specific company based on its previous sales.

Question 5

how to calc market growth

Answer 5

((current yr sales - last yr sales) / last yr sales ) X 100
= volume/value

Question 6

deifine market leadership

Answer 6

company has the highest market share in a industry/given market

Question 7

+/- of Market leadership

Answer 7

+:
can advertise that its the best
good reputation
enjoy monopoly position - bargain
gets good/skilled employees
-:
high risk
high pressure
neg media
market share dont equal high profitability

Question 8

what r the 4 quadrants of the BCG matrix?

Answer 8

stars, dogs, ?, cash chows
cash cows = maturity
stars = growth
dogs = decline
?= growth