international marketing

Question 1

def IM

Answer 1

sale of g/s in of 1 country in another.
bus changes marketing and culture values n shit asw - customize.

Question 2

what are the ways u can get ur bus to another country?

Answer 2

1. internet - online
2. exporting - market abroad and sell in established stores that r already in that country but not ur store/business - retailer.
3. franchising - locals to buy rights 2 open.
4. joint venture - A+B=C (C= project new in that country).
5. direct investment - u open ur store in another country or production facility that can give to another store that isn’t urs.

Question 3

OPPS AND THREATS OF IM?

Answer 3

OPPS:
faster
wider reach
more networks
good rev
other skilled employees
recognition
spreading risk over multiple platforms
managerial skills.
THREATS:
less control
expensive
not 100% ROI may be low depending on the country and demand.
seasonal changes
legal lims
diff community values (hosted).
bad infrastructure in a bad country = bad image bad up reputation
economic disparity - rich vs poor who can afford, pick a country depending on demands of ur bus.

Question 4

ways to market internationally 2

Answer 4

1- global localization - changing ur bus/image based on countries values.
2- pan-global - same values everywhere - shared values.

Question 5

evaluate hofstedes cultural dimensions

Answer 5

diff national cultures and their values
good for networking
also imp internally for bus - employee values and what they respond to = increase in efficiency and motivation.
controlling conflict
+:
HR planning good - efficiency
good communication
good mamagerial skills and positions.
help bus prep to enter new markets
-:
cultures not the same hard to master
may take time to understand others
too general - ppl have a mix of values

Question 6

what are the 6 cultural dimensions

Answer 6

1- individualism and collectivism
2- power distance
3- short or long term orientation
4- uncertainty avoidance
5- femininity vs masculinity
6- indulgence vs restraint.