intro

Question 1

What does a business model explain?

Answer 1

1) Who the customers are
2) What they value
3) The economic logic of the firm
4) How the firm delivers value to customers

Question 2

What is on the right side of the BMC?

Answer 2

stuff studied in marketing classes

• Value Propositions
• Customer Relationships
• Channels
• Customer Segments

Question 3

What is on the bottom of the BMC?

Answer 3

“economic logic”
-cost structure, revenue streams
all of the decisions on the left and right side impact the bottom

Question 4

What is on the left side of the BMC?

Answer 4

How a business delivers on its value prop
-Key Partners
-Key Activities
-Value Prop
-Key Resources
Also called the Operating Model

Question 5

What is included in the operating model?

Answer 5

Suppliers:
Locations:
Processes:
Organization:
Information:

Question 6

Archetypes of Operating Models

Answer 6

• Process Oriented
• Technology Oriented
• Data Oriented

Question 7

What is a Process Oriented Operating Model?

Answer 7

Most important question is what activities does the company undertake,

• Delta -> Flies Planes
• IP -> Makes Paper and Boxes
• Home Depot -> Home Improvement Stuff

Question 8

What is a tech oriented operating model?

Answer 8

Approach is digitally oriented

• Amazon->Internet to sell everything, provide entertainment
• Uber-> app to match riders w/ Drivers

Question 9

What is a data oriented operating model?

Answer 9

Make money through the data they collect

Google, FB, Whatsapp