International strategy

Question 1

How to enter a market?

Answer 1

Home based entry modes:
- exporting
- franchising
- licensing

Collaborative entry modes:
- strategic alliances
- equity joint ventures

Fully/partially owned entry modes:
- M&A
- greenfield investments

Question 2

What are the determinants of entry mode choice?

Answer 2

External factors:
- target country market factors
- target country environmental factors
- target country production factors
- home country factors

Internal factors:
- company product factors
- company/management attitude and experience
- company resources and commitment factors