External analysis

Question 1

Objective of the external environment analysis

Answer 1

Identify opportunities and threats (swOT)

Question 2

What are the three levels of external environment

Answer 2

1. General environment
2. Industry environment
3. Competitor environment

Question 3

General environment dimensions

Answer 3

1. Physical
2. Economic
3. Sociocultural
4. Technological
5. Political/legal
6. Demographic
7. Global

Question 4

Industry analysis

Answer 4

1. Threat of substitutes
2. Bargaining power of suppliers
3. Bargaining power of buyers
4. Threat of potential entrants
5. Rivalry