Internal analysis Flashcards
1
Q
Objective of the internal analysis
A
Firm is a bundle of tangible and intangible resources under common ownership/governance.
Internal analysis tells us the strenghts and weaknesses of a firm (SWot). Firms need core competencies to obtain and sustain competitive advantages.
2
Q
How do resources become core competencies?
A
VRCN:
- Valuable
- Rare
- Costly to imitate
- Nonsubstitutable
