Internal Enviroment

Question 1

What are critical success factors

Answer 1

Activities the company must get right in order to succeed

Product/ service quality, price and availabily

Question 2

Define Porter value chain

Answer 2

Explains the nature of a companies competitve advantage by splitting the companies activities into 2 parts. The primary activities which are seen and valued by the customer and seconday activties which the customer aren’t nessarily aware of but these activties support the primary activties

Question 3

Explan Porter value chain

Answer 3

Primary activities
Inbound logistics
Operations
Outbound logistics
Market & sales
Services

Secondary activities
Firm infrastructure
Human resource management
Technology development
Procurement

Question 4

What is BCG Matrix

Answer 4

Assesses the balance of the companies product/ service portfolio. The aim is to have a good mix for cash flow.

Relavtive market share

% rate of market growth

Star
Cash cow
Question mark
Dog

Question 5

How to calculate relative market shares

Answer 5

Company sales/ Larget competitors slales