Interference theory Flashcards
What is it based on the idea of?
two pieces of information conflict which is usually in the LTM
When is interference worse?
when memories are similar
What did McGeoch and McDonald 1931 study?
RAI by changing the amount of similarity between two sets of materials
What did participants in McGeoch study do?
remembered word lists until 100% accurate then learned a new list
What did McGeoch find when recalled original list of words?
performance depended on nature of second list
What did most similar materials produce? (McGeoch)
the worst recall
What did Burke and Skrull 1988 use?
magazine ads used to recall details
What did Burke and Skrull find?
same differences as some recalled earlier ads whilst others recalled later ones
When were effects greater (Burker and Skrull) ?
when ads were similar - cognitive interference
What did McGeoch groups consist of?
6 groups consisting of different words
