Institution

Question 1

Negative consequence of technology on institutions

Answer 1

Ability to share negative comments by criticising on forums and on websites. Eg Many people didn’t like how Destiny was a game you had to pay $50 to buy it and pay more for micro transactions improving game experience. In Destiny 2 there has been a lower of micro transaction.

Question 2

Example of way in which global audiences are being targeted by institutions

Answer 2

Implementing multi languages in video game, eg angry birds has over 10 different languages players can choose widen the typical target audience.

Question 3

Positive consequence of technology on institutions

Answer 3

Giving feedback on how to improve game. Eg Minecraft repetitive gets feedback by the community on their own forums and on other sites such as Reddit. Mojang updates the games every 1-2 months to add new ideas created by audiences for the target audiences to enjoy more.

Question 4

Explain the main changes in the way insitutions

Answer 4

More expensive for licensing music or footage to add in video games
less costs if removing middle man through distribution

Question 5

Who owns what in video games

Answer 5

Licenses, brands, technology, software, hardware and the intellectual property

Question 6

Give one example of a institution

Answer 6

Rockstar the Grand Theft Auto video game brand - their developers are part of the same company, which they own the game code as well. No on else can make video games under the brand of GTA

Question 7

Explain how institutions add music in their video game

Answer 7

Rockstar had to licence all the songs in the game at the cost of approx $5000 per track. They also had to laciest the TV footage such as “Ricky Gervais” comedy show

Question 8

Explain one issue of media ownership

Answer 8

Publishers in some cases pay licenses from other intellectual properties (exclusive rights) such as films (Bond, XMen, SpiderMan) sports stars and events (Fifa, Tiger Woods) car designs (Gran Turismo), TV shows (X Factor) songs Hero guitar

Question 9

Explain one example of how a company can make a game positive with the use of media ownership

Answer 9

Developers allow consumers to access their technological IP- Valve who make Team Fortress and Half Life give fans access to their development tools so they can create their own maps and games

Question 10

One competitive advantage how a company uses media convergence

Answer 10

Apple allow developers to get the Apps Software Development Kit (SDK) for free so they can make iPhone Apps (But then take 30% of the revenue)