Convergence Flashcards
Example of technological convergence
Rocket League, cross platform compatibilty
Positive consequent of use of convergence in video games industry
More overall feedback created and higher rating on game. Eg Fortnite
Give 2 examples of how convergence in shaping the video game industry
Multi-features in consoles eg Online, gaming, music, camera library and etc
Smartphones, Online websites, social media, advertisements, video games
Example of how convergence influences the video game industry in marketing
Different platforms playing capability
More use of marketing
Example of how a company use convergence in their video game
Rockstar using licensed music (Such as Kayne West, Ice Cube) in GTA 4 for radio stations, this enables the games to be more realistic and atmosphereic in a movie-like way
Give two significant results of combing video games with a online world
Games can be multiplayer - allows online communities to develop, new maps to be available, games get more value form the games
Gamers can share content of what they produced with other gamers,
Give one example of the power of cross media convergence
Farmville
Distributed via Facebook
Marketed via Facebook (predominantly through viral marketing
Consumed (played) on face book
Explain how a company can use cross media converge in their games
Making a War generated video game
Distributing a video games aimed at children
Marketing a cooking game
Give one example how a company can use media convergence for a competitive edge
In releasing Dreamcast, Sega gambled on being the first manufacturer to take convergence to the next level, by including in-built modem, which allows users to search the Web as well as participate in online games
How can companies increase marketing in convergence
Sony’s response to the early success of the Dreamcast was to promote the virtues of its own next-generation system, the Playstation 2, even though the device itself was still months away from being released.
