Innovation Masterclass

Question 1

What is innovation?

Answer 1

Using your ideas to create something of value

Question 2

What questions do you Ned to ask yourself when defining a problem?

Answer 2

Look at pre-existing evidence/work on this topic – what does it suggest is the problem?

Explore the views of a number of diverse people who suffer with your problem, and ask them open questions – What is the current best available solution to this problem and why isn’t this sufficient?

Try to put yourself in the position of a person who feels this pain point. What were your experiences? What emotions did it elicit?

Question 3

Describe a couple of routes to find solutions

Answer 3

The benchmark- what is the standard solution? What problems does it have and how can you improve it.

The freebie- If you had no budget at all, how would you solve the problem.

Question 4

What are the steps to finding the right solution?

Answer 4

Assess how difficult each solution would be to carry out.

See how desirable the solution is- ask the user