Influencing Health Products/Services Flashcards
Main Factors of Influencing Health products/services
- Media
- Transport
- Cost
- Consumer Confidence
How media influences health products/services
Advertises, Celebrity endorsements, News coverage, Social media, Educational content, Product placements in shows and movies
How transport influence health products/services
Accessibility: how easy products/services are able to be accessed. this can be car parking, bus routes
Healthcare Delivery: is when healthcare providers visit the patients at home. this can be ambulances, medical transport vehicles
How cost influence health product/services
Affordability: expense of an item will influence the whether a consumer will buy it, for example if a price is too high consumers may not be able to afford the product/service but consumers may also buy the product because they believe the product/service is “quality for money”
Not having Health insurance discourage and individual from accessing health services and low income earners will have no choice but to choose the cheaper products/services
How consumer confidence influence health products/services
Refers to consumers’ perceptions and attitudes towards the healthcare industry, including their confidence in the safety, effectiveness, affordability, and accessibility of health products and services.
Trusted brands develop an emotional connection with consumers.
If the product/service/brand is trusted, individuals will look no further and continue to purchase or use it.
How product placement influences health products/services
product placements involves the strategic placement of these products within various forms of media and entertainment content to promote them indirectly to consumers.
Examples: character drinking a popular energy
drink to work out, characters using specific medications in medical shows
