Beliefs, Values & Attitudes

Question 1

What are Beliefs

Answer 1

A belief is an idea a person holds as being true.

Example: hard work leads to success, everyone should be treated equally

there are two types:

Question 2

Types of Beliefs

Answer 2

Self-generated: experiences and reflection

Externally generated: authority and experts

Question 3

What are Values

Answer 3

Values are deeply held beliefs about what is important, desirable, or morally right or wrong.

Examples: honesty, love, care

Question 4

What are Attitudes

Answer 4

Attitudes refer to a person’s feelings toward a particular object, person, group, event, or idea. often negative or positive opinions

there are three types:

Question 5

Types of Attitudes

Answer 5

Cognitive: thoughts and beliefs people hold

Affectionate: emotional feelings

Behavioural: predispositions to act in certain ways

Question 6

Relationship between Beliefs, Values & Attitudes

Answer 6

Beliefs are translated into attitudes through values.

Values are instilled into individuals at a young age (media, religion, social setting)

If a belief is proven incorrect or correct, it will influence attitudes and then ultimately behaviour

Question 7

Influencing Factors for Beliefs, Values & Attitudes

Answer 7

Media
Advertisements
Marketing

they all work as they aim to change our behaviours, convince to change your mind, use persuasion, they present new information to influence you

Question 8

How does media influence Beliefs, Values & Attitudes

Answer 8

Aims to change peoples’ beliefs with a hope it will influence their attitude toward a product or service. Attitudes can then affect intention. The media tries to get us to believe them by providing us with evidence, justification, proof, use celebrities and suggest a cost benefit.

Using:
Opportunities: persuade consumers that they have limited opportunity so they must act quick or miss out.

Incentives:You must expect a certain outcome from this product

Barriers:The media sells solutions to barriers.

Question 9

What are Social Norms

Answer 9

Refers to a widely accepted standard or expectation of behaviour within a particular society or group.

Question 10

What are Cultural Norms

Answer 10

Are the shared expectations and rules that guide behaviour within a specific cultural group.

examples: dress code, religious practices, greeting customs

Question 11

How media influences Social and Cultural Norms

Answer 11

By disseminating information, promoting certain values and behaviours, and influencing public discourse and opinion.

examples: normalise behaviours, set beauty standards, transmit cultural values