Influences on marketing

Question 1

What can customers be influenced by?

Answer 1

Psychological factors -personality lifestyle

Sociocultural factors -groupings

Economic factors- money needed

Government factors- taxes on cigarettes

Question 2

What is price discrimination?

Answer 2

Is the changing of different prices for identical products in different markets or amount different groups of customers.

Question 3

Under which act is price discrimination illegal under?

Answer 3

Consumer and competition act 2010

Question 4

What are implied conditions?

Answer 4

Unwritten conditions guarantee that the product being offered for sale is suitable for its intended use and is reasonable standard

Question 5

What are ethical influences in marketing?

Answer 5

Ethical influences in markting is where markting managers understand value systems and morality or what is right or wrong with regard to the marketing of products

Question 6

Which institution has a code of conduct that is binding?

Answer 6

Australian Marketing Institue has a code of conduct that is binding on all members and which established standards that apply to advertise

Question 7

What does the (AMI) code of conduct establish?

Answer 7

Ethical marketing behaviour

Question 8

Which body administers laws which applies to marketing

Answer 8

The Australian Competition and consumer commission administers laws that apply to advertising

Question 9

What is the ACCC?

Answer 9

The Australian Competition and consumer commission is a federal government authority that promotes competition and fair trade in the market to benefit consumers

Competition and Consumer Act 2010

Deals with almost all aspects of the market place

Question 10

What is Sugging?

Answer 10

Selling under the guise of research. The aim of this ‘research’ is to encourage potential customers to order the product while the customer is engaged in questioning