Influences on Marketing Flashcards
1
Q
- Factors influencing customer choice
A
physcological
sociocultural
economic
government
2
Q
Physiological
A
perception
motive
attitude
personality + self image
learning
3
Q
sociocultural
A
social class
culture and subculture
family and roles
reference group ( peers )
4
Q
economic
A
- economic boom
- economic trough
5
Q
- Consumer Laws
A
- deceptive + misleading advertising
- price discrimination
- implied conditions
- warranties
6
Q
What is the overarching law for Marketing
A
Australian consumer law
- The competition and consumer act 2010
7
Q
Purpose of Laws
A
- protect consumers
- Regulate trade practises that restrict competition
8
Q
Deceptive and Misleading Advertising
A
fine print
before and after advertisement
test and survey
country of origin
packaging
special offers
- bait and switch advertising
- dishonest advertising
9
Q
Price discrimination
A
- markets are geograpically seperated
The CACA prohibits this
10
Q
implied conditions
A
- unspoken and unwritten rules of a contract
- products must be safe, lasting with no faults, look acceptable and do all the things it states
11
Q
warranties
A
must refund or fix if:
- product is faulty
- does not match the description
- fail to do the job its supposed to do
12
Q
- Ethical
A
- trust, accuracy + good taste in advertsiing
- products that may damage health
- engaging in fair competition
- sugging
