INFLUENCE Flashcards
6 FACTORS OF INFLUENCE
RECIPROCATY, CONSISTENCY, SOCIAL PROOF , LIKING, AUTHORITY, SCARCITY
ANCHORING EFFECT
MULTIPLE PRICE POINTS TO GET YOU TO BUY THE MIDDLE ONE. VASS OFFERING DIFFERNT LEVELS
RECIPROACITY BIAS
SCRATCH MY BACK ILL SCRATCH YOURS
REJECTION AND RETREAT
PLAYING THE GAME - NEGOTIATION
CONSISTENCY BIAS
MUST STAY TO YOUR PUBLIC IMAGE - APPLE PERSON
CONSISTENCY - EXAMPLE
EX
FOOT IN THE DOOR EFFECT
BUY THIS CHEAP THING TO MAKE YOU LIKE THE OVERALL PRODUCTS
SOCIAL PROOF BIAS
FOLLOW THE HERD
PLURALISTIC IGNORANCE
HURT PERSON ON THE STREET
LIKING BIAS
CAN BE THRU ACCTRAVINESS / SIMILIARIATY
HALO EFFECT
FIRST IMPRESSIONS
JIG-SAW TEACHING
EXPERTS IN GROUPS - EXPERTS TEACH THE GROUPS
SIMILARITY
EASY CONCEPT
CAR SALESMAN - JOE GIRARD
CARDS - I LIKE YOU
AUTHORITY BIAS
BLIND OBEDIANCE TO THOSE IN CHARGE