Industry Theories Flashcards
`What are Curran and Seaton’s main idea about their Media & Industry theory?
Media is controlled by a small number of companies that create products for profit and power
What do Curran and Seaton believe about globalisation?
That it has made it so media ownership is in the hands of only a few companies
What is a conglomerate?
A corporation made up of several different independent businesses
What do Curran and Seaton believe about media conglomerates?
They’re horizontally and vertically integrated to maximize profit
What is horizontal integration?
When a bigger company buys out other competition companies
What is vertical integration?
When a company buys the steps that are required to make something
What is concentrated media?
The process when fewer individual/companies control shares in the mass media
What do Curran and Seaton think about concentrated media ownership?
It stifles creativity, silences diverse voices & perspectives and gives less choice to consumers on what they want
What are media companies driven by?
Power
Profit
What are Livingstone & Lunt’s main exploration for their regulation theory?
The approach to media governance and how it has served audiences
What is consumer based regulation?
When the choices of content to have is passed onto audiences
When media producers are given as much freedom as possible to make media that audiences will consume
What is citizen based regulation?
It encourages media producers to make content that contributes to the social & cultural health of society
What is self regulation?
It passes controls over to whoever created the product to regulate it by themselves
What do Livingstone and Lunt think about globalisation?
It has reduced the power national governments have to control what is in media
What are some key regulators in the UK?
• Ofcom
• IPSO
• ASA
• PEGI
• BBFC
