I, Daniel Blake

Question 1

What year was I, Daniel Blake released?

Answer 1

2016

Question 2

What kind of film is I, Daniel Blake? And who directed it?

Answer 2

An independent film & Ken Loach directed it

Question 3

What funding did I, Daniel Blake receive?

Answer 3

Funding from the BBC and BFI Films

Question 4

What social & political contexts does I, Daniel Blake address?

Answer 4

• Poverty
• The Welfare System
• Government criticism

Question 5

How was I, Daniel Blake promoted on social media?

Answer 5

With the hashtag #WeAreAllDanielBlake

Question 6

What are some marketing techniques Ken Loach used to promote I, Daniel Blake?

Answer 6

• The Trinity Mirror, each column of The Mirror the “I” was changed to reflect the font of the film title

• Trinity Mirror also provided 10,000 free tickets (also reduced prices of tickets in general to represent message of the film)

• House of Commons had projections of the end of Daniel Blake’s speech on the walls