Inclusivity

Question 1

The two types of inclusivity

Answer 1

There are two types of inclusivity – one focuses on design and the other focuses on accessibility. All
websites need an inclusive design, but accessibility becomes more important when people with any
sort of impairment needs to access and view content on a website.

Question 2

Characteristics of a target audience

Answer 2

• Age
• Gender
• Education level
• Spending power
• Literacy
• Culture
• Personal likes/dislikes