Impression formation Flashcards
Describe the exposure effect
Exposure to a stimulus without any external reward, which creates familiarity with the stimulus and generally makes people feel more positively about it
define salience
The ability of a cue to attract attention in its context.
define concurrent activation
Knowledge that is activated at the same time that the cue occurs
Thoughts already in your mind when a cue will influence how you interpret the cue
Your expectations also act as accessible knowledge
define priming
The activation of a mental representation to increase its accessibility and thus the likelihood that it will be used
explain frequent activation
frequently activating the same mental representation makes it more accessible
explain the impact of first impressions
They are pervasive and can alter the interpretation of later information
Explain the primacy effect
A pattern in which early-encountered information has a greater impact than subsequent information
Describe confirmation bias
Search for information that confirms your initial impression. Selectively attend to information that fits in with your initial impression. While not attending to information that might disprove it.
