Impression Flashcards
impression formation
ASCH’S CONFIGURAL TRAITS
biases: primacy/recency; +ve/-ve
cognitive algebra
ASCH’S CONFIGURAL TRAITS
some traits are disproportionally higher than other traits eg warm vs cold
Implicit personality theories
Our own thinking on how different characteristics come together to form certain types of personality
primacy effect
1st thing > strongest impression
eg. student rating teacher
beginning correlate with end
recency effect
last thing > strongest impression
cognitive algebra
weighted average of impressions
schema
social cognition
Mental structures people use to organize their knowledge about the social world by themes or subjects
schemas powerfully affect what information we notice, think about, and remember
schema
social cognition
Mental structures people use to organize their knowledge about the social world by themes or subjects
schemas powerfully affect what information we notice, think about, and remember
Self schemas
influences the way we process information and how we feel about ourselves
Schematic traits
Beliefs (the cognitive part) that are organized around specific traits or features that we think of as most central or important to our image of ourselves
intelligent, slim, athletic, kind-hearted, …
person schema
humans: think of the occupations at first
or sensitive to their culture
eg. japanese - blood type
Role schemas
knowledge structures about role occupants (social group)
eg. man vs woman on a date
Scripts
A schema about an event
eg. going to a restaurant, cinema, party, football
categorization
A collection of instances have a family resemblance among each other
We may categorize persons, events, or situations into different schemas based on
Prototype
A schema defined by the specific features of a particular type of a person, social role, or situation.
It is abstract or constructed from different
instances
Can be an average member, an ideal member, or an extreme member
It is possible that there is not an instance that can fit the prototype perfectly
For example, a righteous person: Honest,
brave, …