Importance Of Fabric Selection Flashcards

0
Q

What does managing perceptual changes require?

A

Understanding consumer demands and expectations
Awareness of changes in technology
Consideration of the business climate
An overview of the world order

Requires agility and flexibility

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1
Q

2 essential ingredients of fashion design?

A

Colour and tactile appeal

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2
Q

The decision of selecting fabric are bars on

A

Price
Aesthetics
Fashion
Function

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3
Q

Each fabric story needs to consider;

A
Silhouettes 
Brand price point 
Garment type
Production calander 
Capacity 
Location climate
Consumer expectations
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4
Q

Fabrics chosen for a particular style, range or season- what’s it called

A

Fabric story

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5
Q

What are the four key characteristics for selection and language of fabric

A

Fibre (natural synthetic)
Weight (measured in ounces)
Surface interest (colour, texture, pattern)
Hand and drape

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6
Q

How can product developers can gain competitive advantage

A

Improving performance
Tactility
Aesthetic finishes

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7
Q

Product quality has key factors that need to be considered

A

Physical features
Performance features
Pricing
Perceived quality

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8
Q

What do consumers believe there is a positive relationship between

A

Quality and price

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