Importance Of Fabric Selection Flashcards
What does managing perceptual changes require?
Understanding consumer demands and expectations
Awareness of changes in technology
Consideration of the business climate
An overview of the world order
Requires agility and flexibility
2 essential ingredients of fashion design?
Colour and tactile appeal
The decision of selecting fabric are bars on
Price
Aesthetics
Fashion
Function
Each fabric story needs to consider;
Silhouettes Brand price point Garment type Production calander Capacity Location climate Consumer expectations
Fabrics chosen for a particular style, range or season- what’s it called
Fabric story
What are the four key characteristics for selection and language of fabric
Fibre (natural synthetic)
Weight (measured in ounces)
Surface interest (colour, texture, pattern)
Hand and drape
How can product developers can gain competitive advantage
Improving performance
Tactility
Aesthetic finishes
Product quality has key factors that need to be considered
Physical features
Performance features
Pricing
Perceived quality
What do consumers believe there is a positive relationship between
Quality and price