IDT - Innovation Models (Tidd et al, 2005) Flashcards
Innovation models by Joe Tidd (2006)
Evolving models of the innovation process, including:
- Five generations of innovation models
- Problems with partial views of innovation
- Discontinuity in innovation
- Innovation life cycle stages
- Innovation network types
- Innovation diffusion models
Van de Ven (2000)
Has determined important modifiers of the basic model
Roy Rothwell
Has conceptualized five generations of innovation models
Important modifiers of the basic model
- Shocks trigger innovation
- Ideas proliferate
- Setbacks occur frequently
- Innovation is restructured through external intervention
- Top management’s key role in sponsoring
- CSFs shift over time
- Innovation involves learning
First and second generation of innovation models
The linear models. Need pull and technology push
Third generation of innovation models
Interaction between different elements and feedback loops between them -the coupling mode
Fourth generation of innovation models
The parallel lines model, integration within the firm, upstream with key suppliers and downstream with demanding and active customers, emphasis on linkages and alliances
Fifth generation of innovation models
Systems integration and extensive networking, flexible and customized response, continuous innovation
Tidd et al (2005): Problems of partial views of innovation
If innovation is only seen as … then the result can be that..
Problems of partial views of innovation: Strong R&D capability
Technology which fails to meet user needs and may not be accepted
Problems of partial views of innovation: The province of specialists
Lack of involvement by others, and a lack of key knowledge and experience input from other perspectives in the R&D
Problems of partial views of innovation: Understanding and meeting customer needs
Lack of technical progression, leading to inability to gain competitive edge
Problems of partial views of innovation: Advances along the technology frontier
Producing products or services which the market does not want or designing processes which do not meet the needs of the user and whose implementation is resisted
Problems of partial views of innovation: The province only of large firms
Weak small firms with too high a dependence on large customers. Disruptive innovation as apparently insignificant small players seize new technical or market opportunities
What is discontinuous innovation?
A form of innovation that does not happen within the ‘rules of the game’, an innovation that is not widely accepted.