Identity : Globalisation Flashcards
give the 7 main ways globalisation has affected identity
-global culture
-diversity
-international tourism
-the interest and the international division of labour
-global migration/diasporas
-changing national cultures
-changing youth cultures
explain global culture as an effect of globalisation influencing identity
-globalisation has undermined national and local cultures with global popular culture that is spread through a media generated culture industry
explain diversity as an effect of globalisation influencing identity
-ppl now have access to a wide diverse global media, cultural signs, symbols, music, religion etc which help form identities
explain international tourism as an effect of globalisation influencing identity
-cheaper and easier international transport allows ppl to view cultures of communities across the world
explain the internet and the international division of labour as an effect of globalisation influencing identity
-internet allows instant communication/ exploration of cultures across national boundaries
-world is economically interconnected and interdependent
explain global migration as an effect of globalisation influencing identity
-more culturally diverse communities
-glocalism = ethnic identities blur and hybrid identities emerge
explain changing national cultures as an effect of globalisation influencing identity
-national identities blurred by glocalisation
explain changing youth cultures as an effect of globalisation influencing identity
-young ppl more likely to form identity using social media drawing up on global imagery
-young ppl experience globalisation daily through the internet; they are targeted for global goods and global social issues
how did Bradley’s view change in the 90s
-although social inequalities remain important , there is not one single identity that overarches all others
-ppl are more aware of identity choices however their are still constraints on that choice
how does Jenkins criticise consumption and globalisation and identity
-identity remains rooted in social experience and social groups and cannot be changed at will
what is Ritzer’s theory
-McDonaldisation ; world = mcdonald’s and companies operate low skilled jobs and everything is efficient and predictable
-Coca-colonisation ; transnational corporations dominate the world like old empires
how can Ritzer be criticised
-Mcdonald’s shows how globalisation is not about homogenisation and neo colonialism as Mcdonald’s menus differ around the world eg Japan rice burgers and African falafel burgers
