ict as a platform for change

Question 1

The true power of social media

Answer 1

influence

Question 2

Social Media as a Tool for Social Change

Answer 2

• Awareness campaigns (e.g., #MeToo, #BlackLivesMatter)
• Community engagement and organizing
• Crisis response (e.g., during natural disasters, pandemics)

Question 3

Political Impact of Social Media

Answer 3

• Citizen participation in political discourse.
• Political movements and revolutions (e.g., Arab Spring)
• Government transparency and accountability through digital activism

Question 4

Economic Impact of Social Media

Answer 4

• E-commerce and small business promotion.
• Job creation through digital platforms.
• Social media influencers and new revenue streams.

Question 5

use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Answer 5

social media marketing

Question 6

Measures surface-level approval or agreement with the content. Different platforms offer various reactions to express emotions

Answer 6

likes/reactions

Question 7

Indicates deeper engagement, as users take the time to express opinions, ask questions, or provide feedback.

Answer 7

comments

Question 8

A strong indicator of content resonance. When users share content, they find it valuable enough to pass it along to others.

Answer 8

shares/retweets/reshares

Question 9

Measures how effectively your content drives traffic to a website, blog, or landing page. High CTR indicates relevance and interest in the linked content.

Answer 9

Click-through Rate (CTR)

Question 10

Shows audience expansion, providing insights into brand awareness and the effectiveness of content in attracting new users.

Answer 10

follower growth rate

Question 11

Indicates brand awareness and the level of conversation about your content or brand in the social sphere

Answer 11

mentions/tags

Question 12

Provides a sense of how far your content has traveled and how large your potential audience is.

Answer 12

reach

Question 13

Measures visibility. A high impression count means the content is getting seen frequently

Answer 13

impressions

Question 14

Offers a more precise understanding of how well the content resonates with the audience compared to just looking at raw engagement numbers

Answer 14

engagement rate

Question 15

Tracks video content popularity and engagement. Some platforms count partial views, while others may require a complete view to count.

Answer 15

video views

Question 16

A more meaningful metric for videos, as it shows whether viewers are staying engaged throughout the content.

Answer 16

watch time

Question 17

Demonstrates that users find your content valuable enough to revisit it

Answer 17

saved post

Question 18

Measures the effectiveness of social media in driving specific business objectives beyond just engagement.

Answer 18

conversion rate

Question 19

Helps gauge the overall tone and perception of your brand or content

Answer 19

social media sentiment

Question 20

Measures the popularity and reach of your campaigns and whether users are adopting your hashtag in conversations

Answer 20

hashtag performance

Question 21

someone with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media

Answer 21

influencers

Question 22

operate on one or more social media platforms at once to publish content
on a regular basis. These influencers engage audiences to maintain their loyalty, generate
leads, and boost brand awareness.

Answer 22

bloggers/vloggers

Question 23

celebrities and social media sensations appear on behalf of a company to further drive their purchases through their reach to a large number of potential customers

Answer 23

mainstream influencers

Question 24

act as influencers as they normalize social practices by being more accessible to the audience. For example, companies that have products and services embedded into such programs as those of the body makeover series

Answer 24

reality stars

Question 25

have 500- 10000 followers and use their online communities to talk about any brand, product, or service.

Answer 25

micro influencers

Question 26

have a small number of followers with the highest engagement rates as they are closely related to their followers and are capable to form more authentic relations to promote different products and services.

Answer 26

nano influencers