ict as a platform for change Flashcards
The true power of social media
influence
Social Media as a Tool for Social Change
- Awareness campaigns (e.g., #MeToo, #BlackLivesMatter)
- Community engagement and organizing
- Crisis response (e.g., during natural disasters, pandemics)
Political Impact of Social Media
- Citizen participation in political discourse.
- Political movements and revolutions (e.g., Arab Spring)
- Government transparency and accountability through digital activism
Economic Impact of Social Media
- E-commerce and small business promotion.
- Job creation through digital platforms.
- Social media influencers and new revenue streams.
use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
social media marketing
Measures surface-level approval or agreement with the content. Different platforms offer various reactions to express emotions
likes/reactions
Indicates deeper engagement, as users take the time to express opinions, ask questions, or provide feedback.
comments
A strong indicator of content resonance. When users share content, they find it valuable enough to pass it along to others.
shares/retweets/reshares
Measures how effectively your content drives traffic to a website, blog, or landing page. High CTR indicates relevance and interest in the linked content.
Click-through Rate (CTR)
Shows audience expansion, providing insights into brand awareness and the effectiveness of content in attracting new users.
follower growth rate
Indicates brand awareness and the level of conversation about your content or brand in the social sphere
mentions/tags
Provides a sense of how far your content has traveled and how large your potential audience is.
reach
Measures visibility. A high impression count means the content is getting seen frequently
impressions
Offers a more precise understanding of how well the content resonates with the audience compared to just looking at raw engagement numbers
engagement rate
Tracks video content popularity and engagement. Some platforms count partial views, while others may require a complete view to count.
video views
A more meaningful metric for videos, as it shows whether viewers are staying engaged throughout the content.
watch time
Demonstrates that users find your content valuable enough to revisit it
saved post
Measures the effectiveness of social media in driving specific business objectives beyond just engagement.
conversion rate
Helps gauge the overall tone and perception of your brand or content
social media sentiment
Measures the popularity and reach of your campaigns and whether users are adopting your hashtag in conversations
hashtag performance
someone with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media
influencers
operate on one or more social media platforms at once to publish content
on a regular basis. These influencers engage audiences to maintain their loyalty, generate
leads, and boost brand awareness.
bloggers/vloggers
celebrities and social media sensations appear on behalf of a company to further drive their purchases through their reach to a large number of potential customers
mainstream influencers
act as influencers as they normalize social practices by being more accessible to the audience. For example, companies that have products and services embedded into such programs as those of the body makeover series
reality stars
have 500- 10000 followers and use their online communities to talk about any brand, product, or service.
micro influencers
have a small number of followers with the highest engagement rates as they are closely related to their followers and are capable to form more authentic relations to promote different products and services.
nano influencers
