I-7

Question 1

Identify several factors that contributed to American Consumerism?

Answer 1

• More money to spend
• More goods available at lower prices
• Advertising

Question 2

What sales method did Macy’s offer that revolutionized urban stores?

Answer 2

Widespread advertising, a variety of goods organized into ‘departments’ & high-quality at fair prices

Question 3

What impact did the development of logos & trademarks have on consumers?

Answer 3

Consumers began to notice & buy brand-name goods

Long-distance shipping> Atlanta, Cincinnati, San Francisco to purchase the same products

Question 4

What is mass culture

Answer 4

Spread of transportation, communication, & advertising was that Americans all across the country became more alike in their consumption patterns

Question 5

Example of mass culture.

Answer 5

Rich & poor could wear the same clothing styles, quality varied/ Household gadgets, toys, food preferences were often the same from house to house

Question 6

Describe how newspapers reflected & helped create mass culture.

Answer 6

1870-1900> numbers increased greatly+ inexpensive
Sensationalism= inform/stir controversy
Ethnic & special interest papers

Question 7

Describe how literature/arts reflected & helped create mass culture.

Answer 7

Novels expired harsh realities; focus on morality

Literature rate= 90% by 1900

Question 8

Describe how education reflected & helped create mass culture.

Answer 8

Expanded rapidly
Kindergarten-Highschool-College
Americanized citizens> teach them English & shape them into good citizens
Women College, African American College

Question 9

What did amusement parks represent to urban laborers?

Answer 9

A day-long vacation for laborers who could not afford to take the long seaside vacations enjoyed by the wealthy

Question 10

Besides vaudeville, what were other entertainment options in urban centers?

Answer 10

Movie theaters> Nickelodeons
Film> "The Great Train Robbery"
Music halls w/ ragtag bands- later jazz
Philadelphia, Chicago, Atlanta, Buffalo, Omaha> hosted exhibitions of new technology & entertainment
Spectator Sports

Question 11

What spectator sports became popular at this time? Which one was particularly appealing to immigrants & ethnic Americans?

Answer 11

1. Baseball, horse racing, bicycle racing, boxing, football
2. Boxing> immigrants & ethnic Americans rooted for the boxers who shared their background
   - Joe Louis, Max Schmelling, Rocky Marciano