Human Memory Flashcards

1
Q

Multi-Store Model

A

Sensory and long-term memory (LTM) are actual stores

Working memory (WM) is not an actual store
- Subset of sensory and long-term stored information that becomes activated for conscious processing
- Also called “short-term memory” (STM) but Wm captures better that this a subset of memory activated “to work on”
- Perfectly fine to use “STM” when the emphasis is on the short-term nature of available information

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2
Q

Working Memory and Attention

A
  • Working memory retains information for a brief period while performing mental operations on that information
  • Attention is the process of focusing our awareness on a particular goal or information
    a. A goal we have in mind, or stored information we think about
    b. Information in the world, something we see or hear and focus on
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3
Q

What is working memory directly related to?

A

Attention

  • Contains information selected by the current focus of attention
  • Information brought to the foreground of our awareness
  • Literally, bits of information “fired up” in the brain
  • Can be triggered by perception, or by thought
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4
Q

Structure of Working Memory

A
  • Central executive coordinates attention, makes decision, triggers action
  • Phonological loop processes speech, language and sound
    a. Inner voice that repeats speech input to keep longer in store
    b. Also transforms visual language into phonological representation
  • Visuo-spatial sketchpad processes visual and spatial information
    • Similarly, a visual representation for the “inner eye”
  • Episodic buffer processes episodic information / experiences
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5
Q

Working Memory has limited capacity

A
  • Working memory can only store a very small number of items
    • Only 3 or 4 items if they are random - More, if they have some connection (words in a sentence / items that share features or are in some pattern)
    • “the magical number of seven plus minus two”, Short-term memory of 5 and 9 digits/word
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6
Q

Chunking

A
  • The limit is the number of items (“chunks”), not the amount of information
    • A long word can be remembered more easily than a sequence of letters (if it is a familiar word)
  • Chunking: combining information into chunks
    • Smaller pieces of information can be combined and memorized in larger chunks (fewer items)
    • For example phone numbers, as 4 chunks of double-digits
    • FMLWTFBRB memorized as chunks FML WTF BRB
  • Representation matters
    • Same information can be encoded differently
    • Some representations easier to remember than others, e.g. names/word instead of numeric codes
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7
Q

Working memory is volatile

A
  • Information is only available for a brief period
    • “Refresh” in the phonological loop and/or visual sketchpad requires unbroken attention
    • Around 10 sec, up to 20-30s
  • Information is easily lost from working memory
    • Displaced when we shift attention from one (sub-) task to the next
    • Depends on how many ‘memory slots’ the new task needs
    • Distractions that break out concentration
      • Forgetting what we wanted to do
      • Mild wandering
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8
Q

Structure of Long-Term Memory

A
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9
Q

Encoding

A

Forming a mental representation of an experience
- Memory is formed from experience
- Can be encoded in different ways

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10
Q

Storing

A

Forming associations
- Reinforced by reactivation (learning, rehearsing)
- Features associated with an experience might not be reinforced in the same way (e.g. learning how to use a system operation, but not remembering through which menu it can be accessed)

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11
Q

Retrieval

A

‘fetching’ stored memory for processing in working memory
- Recognition: retrieval triggered by perception (seeing or hearing something similar to what is stored)
- Recall: retrieval by “memory search” based on mental cues

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12
Q

Storage: Semantic network

A
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13
Q

Retrieval: Activation of Memory

A

Activation: how easily a chunk of information can be retrieved from memory

Influenced by three factors:
1. Practice: how many times a chunk has been used in the past (More easily retrievable when used frequently)
2. Recency: how recently a chunk has been used (More easily retrievable when used recently)
3. Context: what is present in the person’s focus of attention (More easily retrievable when associated with information in working memory)

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14
Q

Recognition

A
  • Recognition is easy
    • Retrieval aided by external information
    • Perception provided cues for matching against stored information
      • For example, recognising faces in a fraction of a second
      • Reactivation of a stored pattern of features
    • Depends on context
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15
Q

Recall

A
  • Recall is hard
    • Memory search without external help
    • Fewer cues: only what we can think of “search terms”
    • Easier when stored information is associated with variety of cues through which it can be reached
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16
Q

Example: macOS Spotlight

A
  • Combination of search and browsing
  • Supports recall based on search terms
  • Supports recognition by showing results with multiple cues
    • Categories
    • Icons
    • Names
  • Recognition also supported by preview of content
17
Q

Spatial Memory

A
  • Location recall is important in UI design
    • Reinforced by consistent, repeated use
    • Saves time on visual search
    • Leads to automaticity
  • Boundaries and Landmarks are important (e.g. toolbars, search boxes)
    • Scaling = good; Reflowing = bad?
18
Q

Spatial Memory is Fuzzy

A
  • An inexact representation
    • We approximate locations
    • Variable ability between users
    • Can improve over time
  • Using spatial memory in design
    • Avoid adaptive interfaces (duplicate content, don’t rearrange)
    • Use imagery to support recognition (icon/text)
    • Bigger monitor = see more items = improvement
19
Q

Memory - Key Points

A
  • Working memory retains information for a brief period while performing mental operations on that information.
  • WM is closely linked to attention, has very limited capacity and is highly volatile.
  • When information needs to be kept in the short-term, make the computer remember it, not the user.
  • Long-term memory is formed from experience and stores chunks of information that are connected by associations
  • Retrieval from memory depends on how information is encoded and the cues available for access.
  • Recognition is easy. Recall is hard.