Hoofdstuk 4

Question 1

What is multimodality?

Answer 1

• a systamtic way to classify business activities to their levels of dynamics and differentiation

Question 2

How can the modality be used?

Answer 2

• guide organisational and technological design of the business activity
• governance, process, sourcing leadership style and culture, data usage, technology solution.

Question 3

What is measured on the Differentiation axis?

Answer 3

• What is the context of the comparison?
• Is the activity differentiating the company from others in this context or should it be?
• What particular feature maks it different?
• Specific processes/methods/solutions/timing/resources such as know how, expertise, data

Question 4

What is the adaptive axis measuring?

Answer 4

stable activities vs adaptive activities that follow market trends, new values and adopt newest technology

Question 5

What are common activities?

Answer 5

Common activities are typically activities to provide good and reliable generic products, services or results aming for a good price/performance being relatively stable over time

Question 6

What are specialised activities?

Answer 6

Activities that are typically activities that distinguish themselves in finding specific and often complicated solutions or results by applying specific knowledge, expertise and resources to more or less defined problems.

Question 7

What are adaptive activities?

Answer 7

Adaptive activities are generally activities whose results, products, services and procedures are often modified in response to changing customer requirements or developments in society or technology.

Question 8

What are distinct activities?

Answer 8

Distinct activities are typically activities in the development of new and innovative products and services in response to dynamic customer demands or in response to developments in society or technology.