Hoofdstuk 11 Treadwell (samenvatting Flow) - Watching and listening: qualitative research for in-depth understanding Flashcards

1
Q

Focus groups:

A

small groups of people brought together to discuss a topic of interest to the
researcher.

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2
Q

Interviews:

A

asking questions of a respondent, face-to-face or by phone or video, to elicit
information the researcher is interested in.

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3
Q

Wat is een risico bij het selecteren van participanten voor interviews of discussies?

A

Participants in interviews or discussion are often selected using judgmental sampling.

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4
Q

Wat zijn positieve en negatieve aspecten van kwalitatief onderzoek?

A

Positief:
1. Inzicht
2. Validiteit

negatief:
1. niet generaliseerbaar
2. of betrouwbaar

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5
Q

Worldview I:

A

humans are similar and their behaviour can be predicted. Research approach
with emphasis on making generalizations about human behaviour.

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6
Q

Worldview II:

A

humans are individual and unpredictable. Research approach on understanding
subjectivity and individuality of human communication.

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7
Q

Quantitative researches

A

look for relationships among phenomena; qualitative researches
look to understand how phenomena are seen through the eyes of their research participants

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8
Q

Which different kind of participants does exist in qualitative studies?

A
  1. Informants
  2. Respondents
  3. Interviewees
  4. Subjects
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9
Q

What type of participants are informants?

A

people selected because they can talk about or on behalf of others as well
as themselves.

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10
Q

What type of participants are Respondents

A

people who are speaking for themselves

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11
Q

What type of participants are Interviewees:

A

people who are interviewed; can be informants or respondents.

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12
Q

What type of participants are subjects?

A

individuals who participate in an experiment

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13
Q

What are the benefits of unstructured interviews?

A
  • Allow interviewer to establish a relationship with interviewee
  • Allow interviewer to deal with any questions or anxieties the interviewee may have
  • Give the interviewer a sense of the agenda the interviewee may have
  • The opportunity to begin snowball-sampling
  • When research is done to obtain new insights
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14
Q

What are Semi-structured interviews?

A

a broad set of questions, but the interviewer has discretion in
how the questions will be asked. Semi-structured interviews keep the interviews keep the
interview focused but allow both interviewer and interviewee room to move.

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15
Q

drie eigenschappen van fully structured interviews:

A
  • Questions could be asked by mail, phone, e-mail or even by someone else than you
  • Questions may be formatted as Likert, semantic differential or multiple-choice
  • Needs to be pretested before use
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16
Q

Uses and gratifications theory:

A

theory of media use that proposes that individuals are
proactive and selective in choosing media content to which they expose themselves, for a
verity of reasons like e.g. escape from routine and problems or substituting the media for
companionship and personal relationships.

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17
Q

Effective interviews require practice, preparation and attention to (5 criteria)

A
  1. Interview setting: can affect the nature of the interview.
  2. Interview sensitivities: consider religious, cultural and technology sensitivities when
    arranging interview. E.g. sometimes women cannot be interviewed by men because of
    their religion.
  3. Interview sequence: in which order do questions occur (funnel or inverted funnel).
    Sensitive questions can be placed in the middle of a survey.
  4. Interview question types: you need different kind of questions to fully interpret
    informants’ understandings of the phenomena you are interested in. If you use all
    three types of questions*, you can have some confidence that you have thoroughly
    explored your interviewees’ view of their worlds and you have an in-depthunderstanding
    of them.
  5. Interview question prompts: prompts are simply the follow-up questions that elicit
    more information and keep the interview progressing. Classic prompts are ‘tell me
    more’ or ‘5W’s + H’ ** of journalism. Interviews don’t need to be 100% talk, people can
    also demonstrate something.
18
Q

What is meant with Descriptive questions:

A

ask informants to describe the phenomena, like ‘mini-tour questions’.
E.g. ‘in a typical semester, how do you use your social networking sites?’

19
Q

What is meant with structural questions?

A

explore the relationship among the terms informants use. E.g. ‘would
you describe an online job search as part of you social networking?’

20
Q

What is meant with contrast questions?

A

help the researcher understand similarities, differences and relative
importance of informants’ concepts. E.g. ‘you talk about job search and career search, could
you explain the difference between these two?’

21
Q

5W + H

A

Who, what, when, where, why, how

22
Q

focus group

A

often 6 – 12 persons led by a moderator to discuss a
topic of interest. Focus groups are often used to pretest survey questions or after a survey to
help researchers understand the results. Participants of a focus group are often selected by
judgmental sampling, sampling based on a group of persons that match the criteria the
researcher may have. They are selected to represent a defined demographic group, such as
middle-aged married males.

23
Q

Weakness of interviews and focus groups:

A

human communication is not observed in its
natural setting.

24
Q

Level at which we engage with the people whose communication behavior we seek to
understand:

A
  • Too remote: you may not discern important details and subtleties
  • Too close: you may develop biases toward participants, which will affect the
    observation and reporting and possibly even the answers
25
Q

Ethnography:

A

the study of human social behavior or cultures. Suggest that we are observing,
describing, and interpreting people’s behavior.

26
Q

Four classic relationships between researcher and informant”

A
  1. Complete observer: no interaction with informants, they are not aware that they are
    being observed.
  2. Observer as participant: used in one-visit scenarios, researcher has to decide what to
    observe or ask because he is now interacting with the informant.
  3. Participant as observer: occurs typically in studies of communities, where researcher
    may spend some time. Mutual trust may develop between researcher and
    participants. Disadvantage: if relationship becomes more like a friendship, participant
    may not want to answer certain questions that can hurt that friendship which may bias
    the observations.
  4. Complete participant: researcher participates really close in informants’ lives; his
    research role may even be unknown to them. The pretend to be something other what
    they really are.
27
Q

Some principles of ethnographic research:

A
  • Conduct research primarily in natural settings
  • Combine direct observation with interviews
  • Focus on local, subjective knowledge and categories
  • Engage directly with the community’s members
28
Q

Decisions that must precede ethnographic research:

A
  • Selecting informants
  • Deciding whether to interview people individually or in groups
  • Choosing between structured and unstructured interviews
  • Deciding how to analyse the data from the research
29
Q

(Formal and informal) gatekeepers:

A

those who make access to a community or culture
possible.

30
Q

Formal gatekeepers:

A

those individuals whose permission makes the access officially possible.
Access to a work team, for example, will probably require approval from management.

31
Q

Key informants:

A

The individuals who are part of the study community and who introduce and
legitimize the researcher’s work to their community.

32
Q

Generally, ethnographers record at least three different kinds of notes:

A
    • Descriptive notes: the primary, detailed records of the human interactions, language,
      and settings that are the focus of ethnography.
    • Method notes: records of the specific methods researchers use to gather data, for
      example direct observation and interviews. Individuals are likely to behave and speak
      differently in one-on-one interviews than they are in a group setting.
    • Analytic notes: notes a researcher writes as a way to make sense of or interpret the
      raw data or descriptive notes.
33
Q

Ethnography of communication

A

(Dell Hymes, 1974): communication could be examined as a
social and cultural practice and was therefore open to study by ethnographic methods.

34
Q

Six basic units as a framework for research according to Dell Hymes:

A
  1. Speech community: a group of people who share common signs, a language that
    differentiates them from other groups, and rules governing their speech. Example: a
    group of communication majors
  2. speech situation: the occasions within a speech community when people talk.
    Example: an introductory class on research methods or an annual awards dinner.
  3. speech event: the specific speech activity that takes place. Example: a student
    presentation or an awards speech.
  4. Communicative act: the smaller units of speech within a speech event. Example: asking a question or telling a joke.
  5. Communicative style:the speech-style that is characteristic of someone. Example:
    being habitually ironic or using ‘geek’ jargon.
  6. Ways of speaking:the styles of speech that may be used in specific situations and
    events or that are characteristic of a culture. Example: at the beginning of a class, the
    instructor speaks before students do.
35
Q

After choosing one of the basic units as a framework for research according Dell Hymes, to study, you would analyse it by asking a set of
questions that helps a researcher document the language and meanings in a speech
community. This is called SPEAKING:

A

* Situation: the setting where the activities take place and the overall scene of which
they are a part. Example: a college room.
* Participants: the people present and their roles and relationships within the speech
situation. Example: students and faculty.
* Ends: the ends or goals of the communication being studied. Example: mastering the
language of communication research.
* Acts: the language and behaviors that convey meaning to the participants. Example:
instructors demonstrating a specific research method.
* Key: the tone of speech. How the speech sounds. Example: formal or friendly.
* Instrumentality: the channels or methods used to communicate. Example: an online
discussion group.
* Norms: the rules governing speech and its interpretation. Example: students cannot
ask questions until after the instructor has spoken.
* Genres: the traditional types of speech found in most cultures. Examples:
commencement speeches, election “stump” speeches and lectures.

36
Q

Observational studies:

A

record and interpret individual and group behaviors in their natural
setting. Ethnography depends upon observation, but not every observational study is an
ethnography. For example: you could observe behavior of people at a rock concert without
doing any in-depth interviews that an ethnography requires.

37
Q

Conversation analysis:

A

analysing how people negotiate understanding and the rules for
understanding. For example: if a question is posed during a conversation or discussion, what
are the rules that determine whether it gets an answer or not.

38
Q

Categorization in sampling:

A

identifying each piece of data as belonging to a particular category
predetermined by the researcher or generated from the data themselves.

39
Q

Three types of coding

A
  • Fixed coding: assign items to specific non-changing pre-assigned categories and count
    the frequencies
  • Flexible coding: start with theoretically informed categories that may change as new
    data come in
  • Grounded-in-data-coding: start with no pre-conceived categories to allow categories
    and theories to emerge as data analysis progresses.
40
Q

Grounded theory:

A

a research approach that argues that theories should emerge from data
analysis, not prior to data analysis.