Hoofdstuk 11 Treadwell (samenvatting Flow) - Watching and listening: qualitative research for in-depth understanding Flashcards
Focus groups:
small groups of people brought together to discuss a topic of interest to the
researcher.
Interviews:
asking questions of a respondent, face-to-face or by phone or video, to elicit
information the researcher is interested in.
Wat is een risico bij het selecteren van participanten voor interviews of discussies?
Participants in interviews or discussion are often selected using judgmental sampling.
Wat zijn positieve en negatieve aspecten van kwalitatief onderzoek?
Positief:
1. Inzicht
2. Validiteit
negatief:
1. niet generaliseerbaar
2. of betrouwbaar
Worldview I:
humans are similar and their behaviour can be predicted. Research approach
with emphasis on making generalizations about human behaviour.
Worldview II:
humans are individual and unpredictable. Research approach on understanding
subjectivity and individuality of human communication.
Quantitative researches
look for relationships among phenomena; qualitative researches
look to understand how phenomena are seen through the eyes of their research participants
Which different kind of participants does exist in qualitative studies?
- Informants
- Respondents
- Interviewees
- Subjects
What type of participants are informants?
people selected because they can talk about or on behalf of others as well
as themselves.
What type of participants are Respondents
people who are speaking for themselves
What type of participants are Interviewees:
people who are interviewed; can be informants or respondents.
What type of participants are subjects?
individuals who participate in an experiment
What are the benefits of unstructured interviews?
- Allow interviewer to establish a relationship with interviewee
- Allow interviewer to deal with any questions or anxieties the interviewee may have
- Give the interviewer a sense of the agenda the interviewee may have
- The opportunity to begin snowball-sampling
- When research is done to obtain new insights
What are Semi-structured interviews?
a broad set of questions, but the interviewer has discretion in
how the questions will be asked. Semi-structured interviews keep the interviews keep the
interview focused but allow both interviewer and interviewee room to move.
drie eigenschappen van fully structured interviews:
- Questions could be asked by mail, phone, e-mail or even by someone else than you
- Questions may be formatted as Likert, semantic differential or multiple-choice
- Needs to be pretested before use
Uses and gratifications theory:
theory of media use that proposes that individuals are
proactive and selective in choosing media content to which they expose themselves, for a
verity of reasons like e.g. escape from routine and problems or substituting the media for
companionship and personal relationships.