Heinke Questions Flashcards
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What does CVPM stand for?
Certified Veterinary Practice Manager (CVPM)
What are the 4 components of The Management Process?
- Planning. Determining the goals of the business and developing the strategy and tactics to accomplish these goals
- Organizing. Communicating the plan to those who will carry it out and developing the team framework and resources required to successfully implement the plan
- Directing. Using personnel management skills to motivate people to accomplish various steps of the plan through appropriate allocation of resources
- Evaluating. Measuring and analyzing the success of the management process and providing the information required to adapt and modify management decisions
Of the four basic steps of the management process, Planning, the first step, involves Three general types of planning, what are they? Heinke pg 16
- Strategic planning:
-Long-range planning (five to ten years into the future).
-how the practice will be positioned down the road in relation to other practices and the marketplace…… envisions practice size and location, type and number of clients, level of veterinary service demand, and philosophy and style of animal-care delivery. - Tactical planning:
-Planning for the near future (one to three years ahead).
Tactical plans facility expansion, employee acquisition and training, identification of service specialization, budgeting, and the like. - Operational planning:
-Short-range planning (for the days and weeks immediately ahead).
Operational planning evolves from tactical planning. An operational plan identifies specific steps, indicates who will accomplish them, and ensures that resources are budgeted to achieve the various tactics. Once the operational plan is designed and implemented, a manager must monitor the results and adapt the plan as needed to keep the practice in line with the longer-range tactical and strategic plans.
Practice procedures and systems should be the direct result of ______ and not the result of random attempts at management. Successful businesses are ____ oriented rather than ________ oriented.
Planning
goal-
procedure-
Example of a tactical goal…..
Includes a date and reflects philosophy and practice aspirations…
Increase patients 25%, all doctors take a month off every year, increase income 15%
To produce best care for patients and prosper our organization to serve community and stakeholders is an example of what type of goal?
Heinke Pg 17… a strategic goal reflects the practice philosophy and forecasts a long term future.
The second management duty, ____, is founded in how well you, as practice manager, manage your team.
Organizing
Third step of the managment process, ______, calls upon your personnel management skills as you motivate your practice team to accomplish various stages of the plan.
Directing
These four attributes are cornerstones for marking the progress of business strategies in the final and fourth aspect of the management process termed _________.
Fourth aspect of management process….evaluating… includes these four attributes….
- The financial success of the business (financial success metric)
- The ability of the staff to work as a team (efficiency of internal processes metric)
- The level of motivation and contentment among employees (employee development metric)
- The level of client satisfaction as measured by new client referrals (client retention and loyalty metric) Heinke Pg. 18
THINK: the money, the efficiency, your people, the clients
Areas of management in a veterinary practice? (four) according to Heinke pg 19, Practice Made Perfect.
Personnel and human resources…people
Operations and maintenance…“gears” of the organization
Finance and economics…the money (and risks to it..legal)
Marketing and client relations……the clients attraction/retention
Of the office manager, the practice manager and the hospital administrator….who has the most absolute authority?
The hospital administrator
Heinke, pg 22
Owen McCafferty (1993, 4), who describe three key character styles in the business arena: name three types of individuals in a veterinary hospital….
The entrepreneur
The professional
The manager
What is EQ according to Heinke?
One’s awareness of other people’s emotions as well as one’s own and one’s ability to manage them and relate to people in positive ways.
Heinke Pg. 35
What six traits should a PM have per VHMA ?
- Ability to command respect
- Supervisory skills
- Ability to follow through on projects
- Ability to be self-motivated
- Communication skills
- Ability to control emotions
Strategic planning is a formal design of the practice’s future activities and is based on the answers of key stakeholders in the business to what three fundamental questions?
- What do we do?
- For whom do we do it?
- How do we excel?
Heinke pg 43
What is a vision statement?
The vision statement defines the practice’s purpose through its human values, and its audience is primarily clients and employees. It is typically inspirational and public facing and it helps shape how the clients view the practice and why they would want to do business with it.
Heinke Pg. 48 and Pg. 45
What is a mission statement?
The mission statement defines the practice’s primary objectives and purpose with an internally facing focus to leaders and owners, including key measures of success. Can include financial objectives.
Per Heinke what are core values?
Core values are the ultimate standards, those which the owners consider to be inviolate. They steer the veterinary practice as guiding principles of practice
conduct, and they are the basis for the rules by which the principals and the rest of the practice team live and make daily decisions (Nyland and Heinke 2006).
Usually, core values come down to four or five deeply held principles that are
independent of the current business environment and management fads. Pg. 46
THE STRATEGIC PLANNING PROCESS has what five components?
- Vision
- Situational Analysis
- Strategy Formulation
- Strategy Implementation
- Evaluation and Control
Core purpose? Definition?
How financial and ethical commitments relate to each other.
What is a veterinary practice act?
The legal statute that guides what each licensed and non-licensed employee of the practice can and cannot do.
The written practice vision and mission statements collate four areas, which are…..
(1) the visionary goals of the practice stakeholders
(2) their core values
(3) the core purpose and supporting primary objectives of the practice
(4) applicable laws and professional ethical codes
What is a SWOT analysis?
- Strengths
- Weaknesses
- Opportunities
- Threats
Analysis - this strategic planning technique analyzes the practice’s internal strengths and weaknesses and identifies external opportunities and threats (good and bad risk)
What is environmental scanning?
Evaluating the practices situation, a step in strategic planning that involves evaluating internal and external factors includes SWOT Analysis, analyzing external factors (tech, economy, etc.).
Pg. 52 Heinke