Health promotion Flashcards
how is health protection different from health promotion
Health protection - trying to stop the population getting ill
Health promotion - getting them into health lifestyles
What is the first phase in health promotion planning
an assessment of what a client or population group needs to enable them to become more healthy
How do you start accumulating background information to start planning health promotion
- epidemiology
- what is currently avaliable
- what the group would benefit from
- information from literature searches, local reports ‘grey literature’
What are the key stages in health promotion planning (Ewles and Simnett, 2003)
- identify needs and priorities
- set aims and objectives
- Decide best ways to achieve the aims
- Identify resources
- Plan evaluation methods
- Set an action plan
- ACTION - implement your plan including your evaluation
Stage 1 - identify needs and priorities. How do you go about doing this?
- public awareness
- professional awareness and attitudes
- work with manufacturers
- lobby govt for extension to sugar tax
- working with health professionals
Stage 2 - set aims and objectives. What is the difference between aims and objectives?
what are some educational objectives?
aims - broad goals
objectives - specific and define what participants achieve at end of intervention
- knowledge: increase in level of knowledge
- affective: change in attitues/ beliefs
- behaviours: acquisition of new skills/competencies
What is a guide to setting useful objectives (stage 2)
SMART
- Specific - precise
- Measurable - easily assessed
- Appropriate - needs of individual/group
- Realistic - achievable yet challenging
- Time-related - timescale to assess changes
Stage 3 - identify appropriate methods for achieving objectives. How could you do this?
- community development
- mass media
- professional development
- social media
Stage 4 - Identify resources. How do you do this?
- funding the money
- people’s skills and expertise
- materials, overheads, staff, facilities
Stage 5 - Plan evaluation methods. How do you do this?
- process
- impact
- outcome
Stage 6 - setting an action plan. How do you do this?
- identify tasks, person responsible for task
- resources to be used
- timescale
- means of evaluation
What does evaluation need to do
- assess results
- determine whether objectives have been met
- find out if methods used were appropriate and efficient
- inform future plans
- justify decisions to others
What are the 3 E’s of evaluation
- Efficiency (what has been achieved and did the intervention have its intended effect)
- Effectiveness (to measure its impact and whether it was worthwhile)
- Economy (cost-effectiveness and time/money)
What is process evaluation
- aims to be practical
- addresses process of programme implementation/dissemination
- participants’ perceptions/reactions
- ‘soft’ data often collected, interviews, observations etc
- tells us about the particular programme and factors responsible for success or failure.
What is impact evaluation
- refers to immediate effects, often done at end of a programme
- use of questionnaires to determine change in behaviour/increase in knowledge
- ‘hard’ data collected
- often done as easier to do