Heady 2 Flashcards
Tell me about yourself.
I’m a product designer based in Los Angeles.
Until recently, I was a product designer at David’s Bridal for the past year.
My role consisted of designing David’s new service, a wedding planning/vendor marketplace called Pearl by David’s so I worked in both realms of B2C and B2B from the early stages of inception to launch which included creating low-to-high fidelity prototypes, user journeys, journey maps, developing and managing the design system and presenting to c-executives on a bi-weekly basis.
All while iteratively redesigning David’s e-commerce routing pages like the product listing and details pages.
Unfortunately, a significant layoff occurred, and our entire product team, including myself was let go.
So now I’m currently exploring specializing in the e-commerce industry. and I want to continue applying my knowledge and incorporating it into real practical projects in my next role.
Over the past year, I’ve dedicated time to studying and familiarizing myself with the e-commerce UX research conducted by reputable sources like Baymard and Nielsen Norman. This really provided me with valuable insights into the best practices for optimizing UX in e-commerce so I’m just very eager
Walk me through your resume.
My degree in visual communication trained me with a solid understanding of design principles and the art of conveying messages through visual elements. Early in my career, I was a digital designer for Fashion PR firms and an independent women’s magazine here in LA. During this time, I really honed my skills in crafting visual designs for various digital platforms, including social media, email newsletters, and web banners.
As I continued to further my education through online courses, I discovered the power of empathy-driven design and product design. and a fire ignited in me to expand my skill set and delve deeper into the world of product design so I transitioned my focus to product design.
Over the past five & a half years, I’ve obtained two UX certificates and started my product design journey at OYA, a startup that’s B2B&B2C women’s networking app. Unfortunately, the business didn’t go anywhere so after two years there, I took up freelance work while traveling, collaborating on projects for companies like terra kaffe, Chegg, and various other projects with different agencies. and most recently, I spent the last year at David’s Bridal, where I contributed to the development of a wedding planning/vendor marketplace and redesigned their e-commerce routing pages.
Why are you interested in this role? / What do you think makes you a good fit for this role?
- I noticed this role is specifically looking for a designer with e-commerce experience. Over the past year, I’ve dedicated significant time and effort to deepening my understanding of e-commerce UX and I’m very eager to continue using the knowledge I’ve gained and applying it to new and exciting projects moving forward.
- I’m also very excited to potentially work at an agency again because the environment challenges you to think quickly and adapt to changing requirements and deliver high-quality work efficiently, and that type of environment makes me feel alive. It gives me life.
- BUT what I’m most excited about is working for a company that has “a great place to work” certification. Hell yeah!!~
All that makes me very excited about the opportunity to contribute my skills and be part of Heady’s team and this project.
What are your strengths?
- The ability to understand, connect, and care about the people I work with as well as the users I’m advocating for.
- I pay meticulous attention to even the smallest details of my designs. This ensures a high level of precision and quality in the final product, resulting in a polished and professional user experience.
- I am comfortable working in a fast-paced and dynamic environment. I am open to feedback and able to adapt my designs and strategies based on changing project requirements or user feedback.
- I have a solid grasp of current design tools and technologies. This allows me to efficiently translate my designs into functional and feasible solutions, collaborating effectively with development teams.
- I have an insatiable curiosity and a deep passion for learning. I continuously stay updated with the latest design trends, emerging technologies, and industry best practices. This drive for knowledge allows me to grow as a designer and deliver cutting-edge solutions.
What are your weaknesses?
- Dealing with ambiguity: In situations where requirements are not well-defined or when faced with vague design briefs, I can initially find it challenging to navigate through ambiguity. However, I have developed effective strategies to ask clarifying questions, conduct research, and collaborate closely with stakeholders to define clear design goals.
- Impatience: Due to my passion for design and desire to see projects progress quickly, I sometimes struggle with patience, especially when facing delays or obstacles. However, I have learned to recognize the importance of maintaining a composed and patient approach to ensure the best possible outcomes.
- As someone who takes ownership of my work, I sometimes find it difficult to delegate tasks to others, particularly when I feel personally invested in the outcome. However, I am aware of the importance of collaboration and have been actively working on delegating responsibilities to optimize team efficiency.
- Presenting design concepts or leading design discussions in front of larger audiences can sometimes make me feel a bit nervous. However, I have been working on strengthening my public speaking skills through practice and seeking out opportunities to present my work.
Have you ever heard of Heady? (Know the company - Know every detail)
Yes, I am familiar with Heady. Heady is a well-known digital agency that specializes in creating innovative and impactful digital experiences for various industries. They have a strong reputation for delivering cutting-edge solutions and driving digital transformation for their clients. Heady offers a range of services, including UX/UI design, web and mobile app development, e-commerce solutions, and digital marketing. They are known for their expertise in leveraging emerging technologies such as artificial intelligence, virtual reality, and blockchain to create unique and immersive digital experiences. With a focus on collaboration, creativity, and delivering exceptional results, Heady has built a strong client base that includes renowned brands across different sectors.
Do you have agency experience?
Yes, I do have agency experience. I have had the privilege of working on two exciting projects in collaboration with agencies. One of the projects involved developing the Terra Kaffe mobile app, where I contributed to the design and user experience aspects. Additionally, I had the opportunity to work on the redesign of Chegg’s dashboard, collaborating closely with an agency to enhance the user interface and improve usability. These experiences provided me with valuable exposure to agency workflows, client collaboration, and the opportunity to contribute to impactful projects.
How do you collaborate with others, and who do you frequently collaborate with?
Collaboration is vital for me throughout the entire process, and I actively engage with various stakeholders throughout the project. I frequently collaborate with product managers, developers, and executives so that we ensure alignment and gather diverse perspectives.
It helps me understand the project requirements, technical constraints, and business goals, and ultimately it leads to a more well-rounded and successful outcome.
What did you focus on as a product designer when working on David’s e-commerce site?
We focused on several key areas when we redesigned David’s e-commerce site.
During their brand refresh, they focused primarily on visual design, so they neglected the importance of creating a seamless user experience throughout the user’s e-commerce journey.
So our priority was to design clear and efficient navigation, simplified product search and filtering, easy-to-use shopping carts, and a more streamlined checkout process.
In the redesign project, my responsibility involved conducting research on eCommerce UX and applying industry-leading design practices to enhance the product listing page and product details page. So I mainly focused on the routing pages.
For example.
I focused on product presentation which involved evaluating and selecting the most important descriptions to add to the cards to make sure to help users compare products efficiently.
and given that the majority of our customers accessed our platform through mobile devices, I made it a priority to design a fully responsive layout tailored for mobile users.
Ultimately, Our aim was to build a user-centric e-commerce experience that boosts conversions while fostering customer trust, loyalty, and satisfaction.
What B2C experience do you have?
In the context of product design, B2C experiences refer to designing and creating products or services that directly target individual consumers. Here are some examples of B2C experiences that product designers commonly work on:
E-commerce Platforms: Designing user-friendly and visually appealing interfaces for online shopping experiences. This involves creating intuitive navigation, effective product search and filtering, seamless checkout processes, and personalized recommendations to enhance the overall shopping experience.
Mobile Applications: Designing mobile apps for consumer use, such as social media platforms, entertainment apps, fitness trackers, food delivery services, or travel booking apps. These apps often prioritize ease of use, engaging interactions, personalized content, and seamless integration with device features.
When working on B2C experiences, product designers focus on understanding user behaviors, preferences, and motivations.
What B2B experience do you have?
In the context of product design, B2B experiences refer to designing products or services that cater to the needs of businesses and their operations. Here are some examples of B2B experiences that product designers commonly work on:
SaaS (Software-as-a-Service) Products: Designing user interfaces and experiences for cloud-based software applications that are provided as a service to businesses. This could include designing platforms for data analytics, marketing automation, collaboration tools, customer support systems, or HR management solutions. The focus is on creating user-friendly interfaces and seamless workflows that cater to the specific needs of businesses.
B2B Marketplaces and Procurement Platforms: Designing interfaces for online marketplaces or platforms that facilitate business-to-business transactions, procurement, or supplier management. These designs aim to provide efficient search and filtering capabilities, seamless communication channels, and transparent transaction processes to streamline B2B interactions.
When working on B2B experiences, product designers often collaborate closely with business stakeholders, user representatives, and development teams to understand the unique requirements, workflows, and pain points of businesses. They prioritize usability, efficiency, and integration capabilities to deliver products that enhance productivity, streamline operations, and meet the specific needs of B2B users.
Can you walk me through a key project in your portfolio?
And ask “why” about everything. Asking a candidate to explain why they made every small decision on a project lets you see inside their mind. Were their choices based on data, experience, or gut? Why did the project exist in the first place? What made it important to the business? How did it impact the users? Why did they choose to walk through this project in particular? What lessons did they learn or what would they have done differently? The amount of insight you can gain from this exercise is endless.
Do you have experience working on responsive web design?
Yeah, Throughout my career, I’ve been involved in designing user interfaces that are fully responsive across various devices and screen sizes.
In Figma, I prioritize creating flexible layouts, fluid grids, and scalable elements using auto layouts, positioning, and constraints so that components seamlessly adapt to various screen sizes. This helps developers implement responsive designs more efficiently.
Please describe how you test your product designs, what methodologies you use, and how you evaluate product usability.
Can you give me an example of a time you had to conduct A/B testing to improve the user experience?
I test product designs through various methodologies including A/B testing, gathering feedback on prototypes, and conducting heuristic evaluations. These methods help evaluate product usability, validate design decisions, and identify areas for improvement.
For example, we conducted A/B testing on David’s Bridal home page. During the testing, we compared two variations of the category buttons: one with images and the other without images. The results showed that category buttons with images had a higher conversion rate.
Based on our findings, we discovered that users tend to stop scrolling just after the hero section and rarely reach the bottom of the page. This valuable data convinced our executives to reduce the length of the homepage, which improved page load times and overall user experience.
This valuable insight enabled us to make data-driven decisions and optimize the user experience by implementing the category buttons with images on the home page, resulting in improved engagement and conversions.
When assessing product usability, I take into account factors like ease of use, efficiency, learnability, error prevention, user satisfaction, and accessibility.
How have you worked closely with software engineers?
I work closely with software engineers throughout the design process. I involve them early on to ensure feasibility and align on technical constraints.
This approach opens communication and lets us create designs that are both user-centered and technically viable.
