Define (Organizing research) Phase Flashcards
What is an Affinity Diagram?
A collection of large amounts of data that is organized into groups or themes based on their relationships.
When is an Affinity Diagram useful?
When you want to make sense of insights gathered during research, as well as when you want to organize ideas generated during ideation sessions.
The main goal of an affinity diagram is to help you
Find patterns and understand connections between groups of information.
The best way to rank your clusters of information is in order of from an affinity diagram.
What matters most to your current and prospective users.
What is a Persona?
A persona is a fictional character that designers use to represent types of users, pinpoint exactly who they are and describe what they do with products in relevant contexts.
What is an Empathy Map?
An empathy map is a visualization tool which helps you sum up what you learned from design research to help you better understand your users and articulate what you know to colleagues and stakeholders.
What Is a POV?
A Point of View (POV) is a problem statement that clearly and coherently explains what problem your design process aims to solve. It defines the user and their needs and provides insights into why each need is important to that user.
What is Storyboarding?
involves creating a visual narrative or sequence of sketches to depict the user’s experience, interactions, and emotions while engaging with a product or service. It is a way to visually communicate the flow and key moments of a user’s journey.
Storyboards typically consist of a series of frames or panels that depict different stages or steps of the user’s interaction with the product. Each frame represents a specific scene or action, accompanied by annotations or captions to provide context and clarify the intended message.
What is the purpose of storyboarding?
The purpose of storyboarding is to help designers and stakeholders visualize the user’s journey, identify pain points, and brainstorm potential solutions. It enables the team to gain a shared understanding of the user’s perspective and fosters empathy, which is essential for designing user-centric experiences.
What is Storyboarding used for?
Storyboarding can be used to explore and refine ideas, communicate design concepts to stakeholders, and serve as a reference during the development process. It allows designers to iteratively iterate and improve the user experience, ensuring that the final product aligns with the desired goals and objectives.
What is Story Madlibs
In the context of design thinking, Story Madlibs can be used as a creative technique to explore and generate new ideas or concepts. It involves adapting the traditional Madlibs game to fit the design thinking process.
During a design thinking session, participants can be provided with a story template that represents a user’s journey or a specific scenario related to the design challenge. However, certain key elements of the story, such as user emotions, actions, or outcomes, are left blank.
Participants are then asked to fill in these blanks with their own ideas, insights, or potential solutions. This can be done individually or collaboratively, allowing everyone to contribute their unique perspectives and suggestions.
What is the purpose of Story Madlibs?
The purpose of Story Madlibs in design thinking is to encourage creativity, divergent thinking, and exploration of different possibilities. It helps participants think beyond conventional solutions and prompts them to consider alternative approaches or user experiences.
By filling in the missing parts of the story, participants can generate new insights, challenge assumptions, and spark innovative ideas. The resulting narrative can then serve as a foundation for further ideation, prototyping, and testing within the design thinking process.
What are User Stories?
user stories are concise, user-centric descriptions that capture the desired functionality and value of a product or feature from the perspective of the end user. User stories are typically written in a specific format and serve as a means of communication and collaboration between the product team, stakeholders, and development team.
What are the three key elements of User Stories?
A user story typically consists of three key elements:
Role: Describes the type of user or persona who will benefit from the feature or functionality.
Action: Specifies the action or task the user wants to accomplish with the product.
Benefit: Articulates the value or benefit the user expects to gain from completing the task or using the feature.
What is Reframing?
Reframing in product design refers to the process of shifting or adjusting the perspective, context, or understanding of a problem or challenge. It involves looking at a problem from different angles, exploring alternative viewpoints, and considering new possibilities.
In the context of product design, reframing is often used to break free from conventional or limiting assumptions and to foster innovative thinking. It allows designers to explore alternative solutions or approaches that may not have been initially considered.
