HCI1 UNIT 3.1 - 3.11 Flashcards
design thinking was coined by who
David Kelly
Tim Brown
Roger Martin
coined in 1990’s by David Kelly, Tim Brown, and Roger Martins, this encapsulates methods and ideas that have been brewing for years into a single unified product
Design Thinking
- idealogy suppported by an accompanying process, a complete definition of understanding both
- hands-on, user-centric approach is defined by the design thinking process and comprises 6 distinct phases, as defined and illustrated below
design thinking
design thinking framworks
- understand
- explore
- materialize
what are the six (6) phases
- empathize
- define
- ideate
- protype
- test
- implement
Conduct research in order to develop knowledge about what your users do, say, think, and feel.
empathize
Combine all your research and observe where your users’ problems exist. In
pinpointing your users’ needs, begin to highlight opportunities for innovation
define
Brainstorm a range of crazy, creative ideas that address the unmet user needs identified in the define phase. Give yourself and your team total freedom; no idea is too farfetched and quantity supersedes quality.
ideate
Build real, tactile representations for a subset of your ideas. The goal of this
phase is to understand what components of your ideas work, and which do not
prototype
Return to your users for feedback. Ask yourself ‘Does this solution meet
users’ needs?’ and ‘Has it improved how they feel, think, or do their tasks?’
test
Put the vision into effect. Ensure that your solution is materialized and touches the lives of your end users.
implement
design thinking advantages
- It is a user-centered process
- It leverages collective expertise and establishes a shared language and buy-in
amongst your team. - It encourages innovation
flexibility
- dont think of it as a process
- use it as a scaffolding to support you when and where you need it
- iterative and cyclical
- generate as many ideas as possible
ideate
- develop mid fidelity
- include clear functionalities and features
- Conduct testing of your prototype on your identified target users/experts
testing