Harris et al (2009) priming effects of television food

Question 1

what were the aims

Answer 1

if watching food adverts on tv would cause adults and children to automatically eat available snacks

Question 2

what were the procedures

Answer 2

• some children watched a cartoon with food ads whilst some watched ads with no food ads
• the children were given a snack while watching the cartoon and researchers measured how much had been eaten
• some adults watched a tv programme with food ads promoting snacks as being fun
• some adults saw the tv programme promoting health and the rest saw no food

Question 3

what were the findings

Answer 3

children who had seen the food ads ate 45% more snacks than the others

adult who saw the fun snack ad ate more of all the food then the others

Question 4

what were the conclusions

Answer 4

direct link between food advertising and greater snack consumption