assumptions of the social approach

Question 1

behaviour in a social context

Answer 1

behaviour is best understood by considering other influences

i.e. going along with a group to not be the odd one out (conforming)

Question 2

people, culture and society

Answer 2

behaviour can be understood in terms of the wider society or culture

Question 3

what are individualist cultures

Answer 3

the main priority is the needs of the individual person such as achieving goals and potential

Question 4

what is collectivist cultures

Answer 4

prefer prioritising family and community before their own needs and wants before thewir own