guest lectures

Question 1

SEO keywords

Answer 1

the keywords and phrases in your web content that make it possible for people to find your site via search engines. a website is well optimised for search engines if it “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.

Question 2

Search Engine Optimisation (SEO)

Answer 2

the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Question 3

flowchart

Answer 3

you should make a flowchart when you start. you can map and identify all the pages and touchpoints your ideal visitor would interact with when navigating through your website.

Question 4

user flow

Answer 4

how you figure out what you need to give (in the form of phrases, paragraphs, or images) to your visitors to keep them from bouncing off your site.

Question 5

website layout

Answer 5

a pattern (or framework) that defines a website’s structure. it has the role of structuring the informations on a website. it provides clear paths for navigation. good layouts are easy to navigate, simple in scope, and focused on providing a memorable user experience.

Question 6

60-30-10 rule

Answer 6

rule for creating well-balanced colour palettes. the idea is that 60% of the palette should be dedicated to one colour (usually neutral), the second one (complementary) makes up 30%, and the third (accent) is used for the remaining 10% of the design.

Question 7

design

Answer 7

logo, font(s), pictures/illustrations, and colours.

Question 8

content

Answer 8

the key to a good website is to provide relevant content that your readers want. content should answer the question “what’s in it for me?” and also have good keywords.

Question 9

navigation

Answer 9

the GPS of your website. buttons, text links, pods.

Question 10

call to action

Answer 10

a set of words that urge your website visitors to take an immediate action on your website. the key is to continuously test what works best for your website and audience. test the placement, size, and colour of these, and make sure you use actionable words.

Question 11

“F” pattern

Answer 11

follows the natural direction of human eyesight and attention.

Question 12

Responsive Design

Answer 12

allows the layout to dynamically adjust itself according to the device used. responsiveness means that everything needs to adapt itself on the device, and also the content. it targets the width of each user’s web browser to determine how much space is available and how to display the website.

Question 13

style coherence

Answer 13

elements can be mixed but it’s important to decide which style each one should have. for images it is more complex.

Question 14

websites for small businesses

Answer 14

need to show their localisation, communicate about their services, show images of theiir place, etc.

Question 15

website for online services or app

Answer 15

will likely show how to use the app, direct the euser to the download page, or detail their features.

Question 16

e-commerce

Answer 16

an online shop, and therefore its focus is on the shop functionality itself, promotion and selling, customer service, easy way to pay, and information on the products.