growth and decline Flashcards
define the business cycle
refers to the stages of growth and development a business can experience
what are the four life cycle stages of a business
establishment, growth, maturity, post-maturity
what are some features of the establishment stage?
small product range, small group of customers, local, owner financed
what are some challenges in the establishment stage, how must businesses respond?
high set-up costs-don’t spend on unnecessary items
cashflow shortages-prepare forecasts/budgets
establishing a customer base-undertake market research
what are some challenges in the growth stage, how must businesses respond?
employees-source employees with relevant skills
growing too quick leads to cashflow shortages- prepare detailed budgets
what are some challenges in the maturity stage, how must businesses respond?
competition in the market-differentiate the product, seek new markets, marketing
management structure and inactivity - change management (traditional or flat)
what are some challenges in the post-maturity stage, how must businesses respond?
drop in demand for product-revisit market research, rejuvenate existing products
cashflow issues from drop in sales- control costs in line with drop in sales, refinance to fund r&d
identify features of the growth stage
growing product range, increased sales, need for long-term planning, increasing/regular customer base
identify features of the maturity stage
product differentiation, saturated customer market, rate of growth slows
identify growth strategies
merger, acquisition(takeover), vertical integration, horizontal integration, diversification
define merger
when the owners of two seperate businesses agree to combine their resources and form a new organisation
define vertical intergration
when a business expands at different but related levels in the production and marketing of a product
define backward vertical integration
when a business integrates with one of its suppliers
define forward vertical integration
when a business integrates with a firm it sells to
define acquisition(takeover)
when one business takes control of another business by purchasing a controlling interest in it