Growing The Business Flashcards
How can a business grow?
Add new products and services
New markets
E-commerce
Partner with other business
Acquire a new business
How is the size of a business measured ?
Number of employees
Revenue/turnover
Volume of sales
Organic growth
When a business grows naturally
How can businesses achieve natural growth?
By achieving a greater volume or value of sales following the growth of the market
Advantages of internal growth
Low risk if growing steadily with the market
Builds on business’s strengths such as brand and reputation
Disadvantages of internal growth
Growth may be dependent on the size and growth trend of the overall market
Hard to build market share if the company is already a market leader
External growth
Occurs when a company grows by joining with another company
Advantages of growing externally
Could double market share overnight and both old combine their strengths to form a stronger company
Could potentially be joining with a competitor, strengthening their market power significantly
Merger
An agreement that unites two companies into one new company
Disadvantages of mergers and inorganic growth
Duplication of one roles leading to redundancies
The company may join with another that has a completely different style of management ad control leading to difficulties and divisions between employees
Takeover
The act of gaining control of another company by buying ownership shares (aka acquisition)
Hostile takeover
When the company being taken over doesn’t want the acquisition to occur
Friendly takeover
When the smaller company does agree to be purchased by the larger company
Growth by selling shares
Shares in certain business structures can e bought and sold by the general public
Wat might happen to the value of existing shares if new shares are issued ?
Existing shareholders may feel the value is being diluted
Can be seen as a company desperate for some new money - so could be treated with caution by some stockbrokers
Disadvantage of retained profit
Amount available may be limited
Investors may be frustrated by the lack of dividends
Advantages of selling assets
Immediately available
Advantage of loan capital
Repayment amount may be constant over the duration of the loan to allow cash flow planning
Disadvantage of Ioan capital
Loan will need to be paid back with interest
Business growth
When a business increase the scale of its operations
Internal growth
Occurs when the business expands itself, by bringing out new products or by entering new markets
Research and development
Research into brew products or processes and developing the ideas that are generated from research
Innovation
The act of creating new products or processes
Entering new markets
Selling existing products to a new group of people
Two common methods of internal growth
Introducing new products
Entering new markets
Entering new markets
Selling existing products to a new group of people, ca be achieved by changing elements of the product’s marketing mix or changing the promotion strategy in order to attract new customers
Two common methods of external growth
Merger
Takeover