Enterprise And Entreneurship Flashcards

1
Q

Full capacity

A

Total amount you can produce

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2
Q

Demand

A

Amount consumers are wiling and able to buy

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3
Q

Patent

A

Legal ownership of your invention

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4
Q

Revenue

A

Money coming in

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5
Q

3 types of infringements

A

Patent
Trademark
Copyright

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6
Q

Enterprise

A

Entrepreneurial activity or business or company

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7
Q

Entrepreneur

A

Someone who creates a business, taking on financial risks with the aim of making a profit from the business

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8
Q

Consumer

A

Someone who buys and uses goods and services

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9
Q

Why new business ideas come about

A

Advances in technology
Changes in what consumers want
Products and services becoming obsolete

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10
Q

Obsolete

A

Out of date or not used anymore

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11
Q

Ways in changes in technology can provide business opportunities

A

Making expensive technology affordable
E-commerce and m-commerce
Social media

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12
Q

E-commerce

A

Using the internet to carry out business

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13
Q

M-commerce

A

Using mobile technologies , such as smartphones or tablets, to carry out business transactions

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14
Q

Social media

A

Websites that allow users to interact with other users, by sharing text-based messages, pictures or links to online content

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15
Q

Payment platforms

A

Enable businesses to take online payments from customers. They are usually free for the customer to use, but take a small amount of commission from th seller

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16
Q

Marketplace

A

The activities involved in buying as selling particular types of good or services in competition with other companies

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17
Q

Data

A

Information, particularly statistics, that can be collected and analysed

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18
Q

Demographic

A

Relating to the the population, such as average age, average income and so on

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19
Q

Ways in which entrepreneurs usually come up with new business ideas

A

Adapt a existing product or service to keep up with changes in consumer trend
Create a completely original product or service to satisfy a new or previously unknown customer trend

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20
Q

Types of adaptation of existing products and services

A

Adapting the promotion strategy of a particular product or service
Changing a product’s brand name
Responding to new fashions, for example offering different colours

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21
Q

Risk

A

The possibility that a enterprise will have lower than anticipated profits or experience a loss

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22
Q

Financial reward

A

The money that an entrepreneur or investor receives when a business succeeds

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23
Q

Market research

A

The process of gathering information about the market an customers’ needs and acts in order to help inform business decisions, including product design and marketing

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24
Q

Revenue forecasts

A

A prediction of future revenue based on expected sales : this is either a judgement or based on previous sales patterns

25
How can risk be minimised?
By being informed by evidence such as market research and revenue forecasts
26
Main risks that a entrepreneur takes when they start up a business
Business failure Financial loss Lack of security
27
Reasons for business failure
Problem with cash flow Unexpected costs Unexpected drop in sales revenue
28
Cash flow
The amount of money that coming in and out of a business and the timing of this movement
29
Sales revenue
The amount of money that comes in from a business‘s sales
30
Reasons for an unexpected drop in sales revenue
Recession Behaviour of suppliers Competiton
31
Investment
Putting money into a business with the intention of making a profit
32
Start-up
A new business, usually with a small number of employees - perhaps only one
33
Different types of risk
Competitive risks - risk competitors might do better Technical risks - risk that a product or service might not work as intended Financial risks - business does not have right amount of investment
34
Intuition
Knowing something instinctively or understanding something easily without conscious thought
35
Business enterprise
The entrepreneurial activity undertaken by entrepreneurs or businesses, either by setting up or expanding a business
36
Stakeholders
Anyone who has an interest in the activities of a business, such as its workers, its suppliers, its directors, the local community ad the government
37
Ethics
Moral principles or standards that guide behaviour of a person or business
38
The purpose of business activity
To produce goods or services To meet customer needs To add value
39
Customers’ needs factors
Fast delivery Reasonable competitive prices Friendly and helpful customer services Prompt answers to their enquires Enough stock in a shop that they ca buy a product there and then A website that is easy to navigate and use
40
Adding value
The increase in a product’s value as a result of a business producing that product
41
How can value be added to a product?
Branding Convenience Quality and design Unique selling points
42
Unique selling points
Something that makes a product stand out from its competitors
43
Values
Standards of behaviour or moral principles
44
loyalty
Wanting to always support something or someone
45
Market share
The proportion of sales in a market that are taken by one business
46
Potential USPS
Price Quality Being first to the market
47
Economy
The system by which a country’s money and goods are produced and used
48
The roles of an entrepreneur
Organise resources Make business decisions Take risks
49
The role of business enterprise
Production of goods and services Meeting customer needs Adding value to the product or service The role of entrepreneurship
50
Added value formula
Final price - cost of production
51
Ways to add value
* branding * convenience * quality and design * USPs
52
Calculated risk
Weighing up the risks and rewards of a new business to judge outcome and viability of business
53
Business failure
Associated with the running of the business and the sale of its products
54
Financial loss
Associated with the money invested in the business, and potential problems with the product
55
Lack of security
The entrepreneur will not have another source of income, sick pay or a pension
56
Rewards of setting up a business
* success * profit * independence
57
Branding
A way of defining the business, its aims and its values in a way that can be communicated to customers
58
Drawbacks of a business of having low levels of cash
May damage relationship with suppliers Results in the business may not have sufficient materials
59
Why an enterpeneur may adapt an existing product to come up with a new business
Quicker to launch new products Quicker to launch Can reduce developments