Graphology - Language Levels Flashcards
Graphology
Analysis of the visual aspects of written language and how this contributes to meaning of a text.
Typeface
A design of letters, numbers and other symbols to be used in printing or for electronic display.
Lettering
Symbols that are used to represent sounds.
Orthography
Spelling or spelling wrongly intentionally for a specific meaning.
Layout
The physical organisation of a text.
Iconic Sign
A sign or image that is a direct picture of the thing it represents.
Symbolic Sign
A sign or image where an associated meaning is drawn from some shared degree of knowledge.
Typographical Feature
A feature related to the use of fonts in text.
Font
an assortment or set of type or characters all of one style and sometimes one size. a set of printable or displayable typography or text characters in a specific style and size
Multimodal text
A text that relies on the interplay of different codes (e.g. visual and written) to help shape meaning.
