Graphology and Advertising Flashcards
1
Q
What is graphology?
A
The look and appearance of a text.
2
Q
What is typeface?
A
The name of a writing style e.g. calibri.
3
Q
What is font?
A
Bold, italics, size, etc.
4
Q
What is a grapheme?
A
Each individual mark that has meaning (individual symbols).
5
Q
What is seriff?
A
Font with flicks.
6
Q
What is sans seriff?
A
Font without flicks.
7
Q
What are some ways to persuade people?
A
Showcase expertise
Repetition
Compromise
Punishment
Reward/bribe
Shame/embarrassment
Advise
Politeness
8
Q
How many different kinds of texts use persuasion as their primary purpose?
A
Adverts
Speeches
Opinion pieces
Reviews
Conversation
Influencers
