Graphology

Question 1

Graphology

Answer 1

The visual design and impact of a text

Question 2

Layout (includes prototypical features)

Answer 2

the physical organisation of a text. is often related to the texts genre (novel, play poem etc) and the layout can make this recognisable. Prototypical features are those which are typical of a genre of text.

Question 3

Iconic sign

Answer 3

a sign or image that is a direct picture of the thing it represents. A drawing of an object which is intended to represent that object would be an iconic sign.

Question 4

Symbolic sign

Answer 4

a sign or image where an associated meaning is drawn from some shared degree of knowledge. The way that we make the association between these images and their symbolic meaning is always bound by some cultural, social or cognitive convention. Signs often make use of colours that are strongly associative. Text producers use this general knowledge, expecting them to be understood by readers

Question 5

Typographical features

Answer 5

a feature related to the use of fonts. These may include aspects of size, colour, effects (bold, underlined, italics), the choice of background against which a font is set and spacing. These can help the text be read clearly, highlight important points and create dramatic effect

Question 6

Multimodal texts

Answer 6

A text that relies on the interplay of different codes, e.g. the visual and the written, to help shape meaning.