Graphics and Action Captions

Question 1

When is it best to create graphics and action captions?

Answer 1

Before you write a proposal

Question 2

When should you use graphics?

Answer 2

Information is too complex for words alone
Information is a critical success factor
To influence emotions

Question 3

What should you avoid?

Answer 3

Graphics that require the reader to rotate the document, transitioning from portrait to landscape
Do not refer to graphics elsewhere in your proposal
Avoid graphic reuse

Question 4

What should action captions state?

Answer 4

Figure number
Informative heading
Complete sentence explaining the relevance of the graphic, linking benefits to features

Question 5

What are common pitfalls and misconceptions?

Answer 5

Using more detail than needed
Failing to explain yourself
Making design mistakes